Germany (Beer and Cider) - December 2017 / January 2018

The Opportunity

Are you a brewery producing some of the finest craft beer or cider in the South West of England? If so, then this is your chance to get your products in front of German consumers just in time for the run up to Christmas and through into early 2018.

The Great British Food Programme has teamed up with BrauArt, one of Germany’s leading importers and distributors of British beer and cider, to identify up to 40 UK producers who will qualify for a trial shipment into the market over the coming months.  If successful, breweries should expect further orders from both German retailers and distributors for their produce.

The Buyer

BrauArt Britische Biere is a leading importer of British beers and ciders into the German market, operating from its HQ in Düsseldorf and distributing country wide. Their primary focus is on sourcing small and medium sized UK producers to supply the growing demand for quality British craft beer and cider in the German market.

BrauArt’s B2B customers range from supermarkets and speciality online shops, to speciality stores and a variety of live events.

Store Promotion Launch Date

December 2017 / January 2018 – Cologne, Germany

Your product must be made available for collection in December 2017.


This opportunity is FREE of charge for South West of England breweries who are approved to take part in the promotion.

  • The German buyer will be purchasing a trial/sample order from the UK supplier.
  • Shipping and logistical costs and arrangements to be covered by the Great British Food Programme.
  • Labelling requirements and costs to be covered by the importer.

How to Apply

If you’re interested in taking part in this international store promotion, simply fill out the contact form below and our food and drink specialist will be in touch to discuss eligibility and next steps.